Price to Bad Pictures Ratio

If you have a $25,000 horse, I would expect to see, at the very least, a properly groomed horse. If your ad only has one picture it should either be a very good conformation picture or a very good riding picture.

In the case of the former, it should be stood up in a breed appropriate stance. It should be wearing either a clean leather halter or bridle. Your background should not be distracting for example a manure pile or random pieces of cars/farm equipment that hasn't been moved in 30 years.

In the case of the later, a show picture is ideal, but a schooling shot is acceptable. Again, clean tack. Rider should be dressed in subdued colors and proper riding attire as to not distract from the horse. Walking or standing in tack is not acceptable! Trot, canter, or jump is preferable for english. Any action photo for western (other than walking) is acceptable.

What is not acceptable is a photo picturing your $25,000 colored Quarter Horse stud colt being round penned in a dirty breaking saddle whom was pulled straight out of the pasture!

http://www.equine.com/horses-for-sale/horse-ad-973305.html
Price $25,000
Location Wagoner, Oklahoma
Breed(s) Quarter Horse
Sex Stallion
Height ?
Color Perlino
Foal Date Jun 2008

These pictures would be acceptable, however, if the horse was not being marketed as a stallion prospect and price tag was at least one zero less. So the point is, if you have an $850 QH broodie, a grazing picture is fine, but it is not Okay to use a grazing picture for your $12,000 show jumper.